Wedding Business Bosses

Preparing for Engagement Season as a Wedding Professional

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Engagement season is just around the corner! Chances are you’re so caught up in the rush of Summer (or maybe the slow down), that you haven’t given much thought to this four-month season that is just a couple of short months away! This week, we’re giving you our tips for preparing for engagement season like the wedding pro you are!

Here are a few quick bullet points to get you started!

  • Collect (or cull) images from past events
  • Make a list of what you need to update on your website
  • Evaluate your pricing and determine your increase
  • Does your inquiry + sales process need tweaks?
  • What can you do to improve your overall client experience?
  • Audit last season  & check your metrics

Make sure to watch the full episode for even more ideas!

Where Your Business Is VS Where You Want It To Be

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This week’s Weddings Unscripted is all about where your business is versus where you want it to be.  As business owners, we’re always striving for something. But sometimes we forget that this is a journey. Bumps in the road are inevitable and there are a million lessons that we learn during our walk down this long road!

This week’s key takeaways should leave you encouraged and excited. Ready to tackle the to-dos with a bit more gumption and guts (at least, we hope)!

We’re chatting about the importance of:

  • Having patience and persistence
  • Allow yourself space
  • Constantly evaluating- look at where you have already came from and where you want to go
  • The importance of being realistic
  • Leaning into and embracing the transitions your business will take
  • How to not get caught up in the ‘shoulda, coulda, woulda’ game
  • Why we wish we had dreamed bigger (and sooner)
  • Your business is different- build it the way you want to build it.
  • Why we want you to get really comfortable with the phrase “Inspired Action”
  • Learn (by doing)! Test. Tweak.

We also want you to know that outgrowing your business is OK- you may have a bigger purpose. Don’t hold on for emotional reasons. Lean into the level up. Take your leap of faith. Surround yourself with people who support you. Ask for accountability. This is YOUR life and you deserve to live it to the fullest, in whatever way you choose!

 

Growing your Family While Growing your Wedding Business

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This week, we’re diving into Growing Your Family While Growing Your Wedding Business! This topic is one we get asked about a lot – with five children and several businesses between the two of us, it’s fair to say we’ve had a bit of experience raising babies and businesses!

First and foremost, you can’t do it alone. It takes a village to raise a family – adding a business on top of this momentous task means your hands are overflowing. None of us do it without help and you shouldn’t either!

This week, our tips & advice includes:

  • The importance of getting organized now- auditing yours systems + processes
  • Why get organized now is essential
  • The importance of growing your community
  • Give yourself TIME before and after this huge transition
  • Our tips for switching up the typical to-do list

Reminder: Seasons of life happen! These days are temporary, don’t beat yourself up! Being a business owner far outweighs doing work for someone else! You have purpose & passion- harness it!

How to Show Up and Be Authentic Online

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Do you struggle with what to say or how to share the real you online? If you answered yes, you are not alone! We hear from so many business owners that they have a hard time being the “real” them across all of the various social media platforms.

This week, we’re sharing our top tips for how to not just show up online, but to be the real, authentic you. Trust us when we say- people love to see the behind the scenes/day-to-day life of big companies and small businesses alike!

We’re here to give you a little encouragement and advice. We’re talking about:

  • Why consistency counts
  • Which platform we think is best for connecting & engaging with your audience
  • Lastly, a little homework to help set you on the right path!

So you still need a nudge? Girlfriend, check your fear at the door! People want the REAL you. So #justbereal!

 

Using IGTV to Market Your Wedding Business

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Instagram just released Instagram TV- a long-form video option for the already popular social media platform.  This week we’re diving into Using IGTV to Market Your Wedding Business!

Many of us already know and love Instagram- so having a new option for sharing video content within the platform is exciting news! But it also means we now have FOUR options on Instagram- Live,  Feed, Stories, IGTV. Whew.  This week we’re diving into Instagram’s version of YouTube to discuss how you can use it for your wedding business!  We’ll talk about:

  • How to use IGTV to share your nuggets of gold
  • The importance of being educational & intentional
  • Why you shouldn’t just be consuming content, but engaging too
  • Why Native and FRESH content matters

If you’re a skimmer, our number one piece of advice to you? Jump in now! Get out there and give it a whirl! Be an early adopter- it will help you stand out.

If you aren’t sure where to start, take the time to watch this week’s episode because we’re sharing what we want you to say on YOUR first IGTV and a few tips for future videos too!

 

 

How to Use FB Groups to Grow Your Business

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Ever wondered how you can use Facebook groups to your advantage for your wedding business? Then this episode is perfect for you! We’re sharing our tips for making the most of these awesome Facebook communities.

FB groups are a great opportunity for not just sales, but connections, collaborations and brainstorming. The key to effectively using a group may surprise you! So tune in to hear our biggest tip, as well as:

  • How to determine which groups to join (hint, they shouldn’t all be the same!)
  • People don’t know what you know- we’re chiming in on how to effectively share your knowledge in a group.
  • Are you a FB group spammer? We’ve got the questions to ask yourself.
  • How to get the most out of a group as a member
  • Are you asking yourself if it’s time to have your own FB group? We’ll give you a tip or two on how to be an effective FB group facilitator too!

A key takeaway- don’t just join #allthegroups! We want you to SHOW UP as an active member or facilitator!

Hope to see you next time!

Video Marketing In Your Wedding Business with Jess Freeman

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It’s been said for the last three years that video is THE place to be.  If you haven’t even attempted to start, this is a great week to join us! Kristin is chatting with Jess Freeman of Jess Creatives  about how to elevate your wedding business with video marketing.

It’s almost impossible to have NOT watched a YouTube video at this point in your life. And if you’ve used Instagram stories or FB live for even a minute, as the viewer or the provider, you know the power the platform can hold!

In this week’s Weddings Unscripted, Jess and Kristin are sharing:

  • How video can help you Inform & educate your audience.
  • The power of personalization.
  • How video can help you forge a community, connections, and friendships
  • How video will increase your visibility and can benefit your SEO efforts

The biggest takeaway? Video isn’t as scary as most of us make it out to be. Promise!

Be sure to follow Jess on YouTube and Instagram too- she has some great actionable tips that we can ALL benefit from!

Setting Hard + Healthy Boundaries in your Wedding Business

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This week’s Weddings Unscripted episode is super important to us. It’s also a major process that so many business owners don’t implement or fail to properly enforce.  We’re talking all about setting hard and healthy boundaries in your wedding business.

This week’s takeaways include:

  • Why it’s more important than ever to identify your ideal client
  • Your role in a business relationship (pssst, you aren’t the hired help and shouldn’t be treated as such)
  • Are you overworking & underperforming?
  • Bad habits don’t die easy  – set yourself up for success on day one!
  • Be realistic about what works for you to do your best work. Then build systems and process around that.
  • How setting boundaries actually makes you look BETTER to your clients!

If you take nothing else away from this episode, let it be: It’s up to you to command the relationship’s boundaries. Setting boundaries does not mean that you are not available to your clients! It means that you are setting the terms that help you do your job best!

 

Juggling a full time job and wedding business

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For our Wedding Business Bosses that don’t WANT to go fulltime with your wedding business, but have a passion for it anyway… This week’s Weddings Unscripted episode is for you!

We’re almost certain that you’ve felt the pressure to turn your side hustle into a day job- be it self-imposed or from outside sources. But maybe you just don’t feel like that’s for you. Or maybe it’s just not a feasible option. Whatever the reason, we’re here to tell you- it’s OKAY (as long as you’re still professional)!

We’re welcoming Kari Roberts, Atlanta based makeup artist, this week to discuss how she juggles having a full time gig and a successful side hustle.

We’re honored that Kari sat with us for this week’s Weddings Unscripted. She shared with us the reasons for keeping her passion a side-hustle (and we admit, we totally get the appeal). As a multi-passionate person, she shares with us why this option relieved her pressure and stress and how she’s able to manage it all.

Hear her talk about:

  • Her Type A planning/ Birdseye view
  • Setting clear-cut priorities & a schedule
  • Block scheduling for 2-3 hours every other week
  • Owning your choice and making it a positive mindset shift
  • Setting clear intentions
  • How to get buy-in from your family or spouse, making your monetary and time investments worth it!

And she’s also sharing her WBB Testimonial!

Find Kari on Instagram, pop on over to her site and check her out on YouTube too!

What we Learned for Launching the Resource Library

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Ever experienced failure to launch? Or failure at launch?  Or on a much better note, a smashingly successful launch? Any of us who have had something new in our business to share has likely had varying degrees of both. Which is exactly what we’re talking about in this week’s Weddings Unscripted!

This is a short and sweet episode with some great nuggets of wisdom. Including:

  • Things we forgot? Quick answer-  how much TIME it takes to get what is in our brains onto paper! Whew,  this library was a doozy. It was completely worth it, but my gracious, SO many lessons!
  • Why you need to test, test and test some more
  • The importance of adding a buffer to your schedule
  • How laying a solid foundation for pre-launch makes a huge difference

From tech issues to content creation, launching a new product or service takes a lot of work. Most likely, it’s going to be worth it. But without the proper planning (and seed planting), it could be a disaster.  We’d love to encourage you along for your launch. Share with us how we can support and champion you in this exciting endeavor!

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