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Ashley Stork is the host of The Wedding Business Bosses community where our mission is to support wedding pros through education, encouragement, and inspiration focused on the systems & processes needed to grow, scale & elevate your business and personal life!

How to Be Sure an Educational Program or Product is What You Need

We all know that investing in yourself and your business is critically important. But sometimes we pressure ourselves into investments that don’t have a return. In this week’s episode of Weddings Unscripted, we’re diving into the worthwhile (and wasted) investments we make on Educational Programs and/or Products.

In this week’s discussion, we’re diving into:

  • Why you need to take the time to invest in education for your business
  • The importance of prioritizing
  • Needs vs. wants investments
  • Why knowing or doing #allthethings can hinder your business productivity
  • How to know if an investment is actually helpful?
  • The importance of checking credentials and knowing the difference between experience and elsewhere knowledge (yes, it’s a thing)

And if you’re a cliff-note type, here is an important reminder to keep you productive and profitable- focus on what your biz needs NOW!  You don’t have to be an expert in everything. You may have heard the phrase “Stay in your lane!” We kinda love it.  You started your business because you’re good at what you do. You want people to hire you for your expertise.  So it begs the question- why not hire a pro to do what you need to done (if it isn’t your thing).