Your wedding business is up and running and while you’ve been working hard for your fabulous couples, you know there are some areas of your business that aren’t….quite….what they should be. Perhaps you feel like your inquiry response needs some polishing but you aren’t quite sure how to give it more life, or you know you should have a real strategy behind your Instagram but you don’t know where to begin to stand out from all the social noise. Or maybe you’ve been meaning to get more systems and process in place but just the thought of that is completely overwhelming.
You are SO ready to tie up all those loose ends and run your business WELL with intention and strategy and we’ve created the resources to get you there.
In the WBB Resource Library you’ll gain access to video trainings, guides, and worksheets to better your strategy in specific areas of your wedding business. We have identified 6 key pillars that offer the framework for every successful wedding business and we’re opening up the library with EIGHT actionable resources to polish up your business strategy.
Uncovering The Heart & Why Behind Your Business
In this video training, Ginny goes over the core concepts that she covers with all of our Academy students and her 1:1 clients when it comes to uncovering the true heart and why behind your business. Every business owner, whether new or seasoned should always take to time process and reflect on their why so that you can ensure your business and brand messaging is always converting to the right type of client.
"You can't copy someone's heart." So true! And this video explains how YOU are integral to your business. And why you need to think about (and write out) your core values, your why, your story, and your unique value. Finally, you'll know how to make yourself stand out and how to talk to your ideal client."
Targeting & Branding
Understanding Your Ideal Client Guide
In this step-by-step PDF guide, Ginny gives you the EXACT points you need to consider when it comes to identifying your true ideal client (you know, the one you will love working with you & who will actually VALUE you). We give you the characteristics of a non-ideal client and ones of an actual ideal-client. We also identify red flag indicators to ensure that you are always staying true to your target market and goals you set forth in your business. Knowing this is truly the key to unlocking success & longevity in your wedding business.
"This is such a valuable tool! Coming up with an ideal client can be like a novelist staring at a blank document not sure how to begin their story, but Ginny and Kristin’s “Understanding Your Ideal Client” resource gets the ideas flowing! They give you prompts to guide ideas and a worksheet to jot them all down. They go a step further by showing how this ties into all aspects of your businesses from your branding… to even how to identify the red flag clients."
Strategy + Heart Instagram Guide for Wedding Pros
In this step-by-step PDF guide, Ginny walks you through her exact strategies she has used with her clients for years of Instagram Strategy success. Paired with new tactics that incorporates the latest algorithms and the use of Insta Stories, you will learn exactly the best tips to get the most out of your Instagram while also being able to maintain it realistically and the best tips for attracting your ideal client with this platform.
"Ok so when it comes to Instagram it's' a lot of work, however I really enjoyed learning that you don't need to post everyday but post with a purpose. What a game changer. I'm gathering more followers daily posting with a purpose then when I started out a year ago. Another part I loved was the Instastory section. To be honest this has been a challenge adding this into my daily routine. I love all the little tips provide and really helped my understand DON'T post to post but post to represent MY BRAND. I highly recommend that you need this resource to understand how to represent your brand!"
Pricing & Sales Strategy
A Strategic Inquiry Response Process
In this 7-page PDF guide, Kristin gives you her EXACT email copy templates and the process she used in her wedding business to get more couples to respond during the inquiry phase and book a meeting.
"The Inquiry Response Guide was an eye opening resource. It not only provides actual templates for responding and following up with clients but gives you information and insight into what to do when the client does AND doesn't book. We often find ourselves very emotionally tied to the the booking process and struggling for the right words to communicate but investing in this resource gives you the tools and confidence to say all the right things!"
Systems & Processes
Client Process Map
In this PDF guide, Kristin walks you through a detailed client process map including all the steps involved in selling, booking, working with, on-boarding and off-boarding a client so that you can create your own client workflow to add to your company operations manual.
"This is my favorite resource in the WBB Resource Library!!! Everyone in their business needs to have one and it is presented perfectly in this document. It is very detailed and really makes you think about your entire process. I LOVE how you ask questions that we can answer for each section and give examples!! This is the best client roadmap I've seen and has been a game changer for my company!!"
Asana for Wedding Pros
We brought back a Wedding Business Boss favorite with this in-depth video training all about how you can organize your business with our favorite project management tool, Asana, both as an internal business hub and external client portal.
"As someone who is new to Asana, this video was super helpful. I have watched some other trainings on Asana but to have one that walks you through how to use it specifically for a wedding business is HUGE! I have found what I like about Asana and how it works for me, but I have a few new projects to create after watching Kristin & Ginny's video. Now that I have a team, having a virtual collaborative workspace is critical but I wish I had this when it was just me too. This is beneficial whether you are a one person hustler, or have several team members. Kristin really walks you through how to use the software to maxmize your activity. This video showed me ways to really use this to its full potential to be sure we marking off our to dos, tracking our goals and getting more flying unicorns!"
Networking & Growth
Steps to a Better Client Experience
In this step-by-step video training, Kristin teaches you how to craft a more intentional client experience that will result in thrilled clients, 5-star reviews, and more referrals.
"Thank you so much, Kristin, for this video about the client experience. So many people just discuss "gifts" as the client experience, but you went beyond that. You have given me the tools I need to set my self apart and really wow my clients from the inquiry email all the way to their wedding day. I love how you give specific details about each stage of the process. I will definitely be adding a few things to my client experience."
Asking for Guided Testimonials
In this step-by-step PDF guide, Ginny walks you through her tried and tested methods of helping countless Wedding Pros secure testimonials that actually convert. It will walk you through exactly how to ask for the right type of testimonial, give you examples of what to say in client emails, and tell you exactly what you should do with them once you have them.
"Finally! A great strategy for actually getting those amazing testimonials we all want. Kirstin & Ginny break down how to help your clients really think about your service and be ready to give you a stellar review without any fear or hesitation. They'll know exactly what they loved and how & where to share that love. Plus, Kristin & Ginny share tips on what to do with all those testimonials."
You can get your 2017/2018 library card and access ALL of these amazing trainings and guides (and shhhh….there might be more to come!) for only $97.
Yes ALL nine trainings for $97 and your library card is good until September 30th, 2018.
Every time I read another guide or watched another video, I was more impressed and more surprised that the library is as affordable as it is. I get so tired of either a) grabbing an opt-in that seems like it’ll be perfect, to find there’s not much actual value or b) paying way too much for a course that is super long and I never finish. The guides in the library are actionable and specific, and the videos are the perfect length – they have all of the information you need and that’s it. Simple to understand, and short enough to actually finish. It’s absolutely worth the investment.
- Dana Reid
The WBB Resource Library is packed with valuable information that will up-level your company. I have already started to implement things I've learned in the resource library and have started to not only receive amazing feedback from clients, but I have so much more confidence knowing that every part of my company has been well thought out. If you are on the fence about signing up, take the leap!!! You will not regret it. I have learned invaluable tips and guidance via the resource library and will tell everyone I know about this invaluable resource!!
- Chante Gulley, Taeken Weddings
Being a library member has so many amazing benefits. The information, videos and resources I have access to are invaluable to the success of my business. Learning is an important part of being an entrepreneur. This is a great value for the amount of tactile, actionable information you get. Don't walk, RUN to the join button!
- Ashley Stork, Magnolia Vine Events
This is such an amazing library of resources for wedding pros! Each training includes actionable items that you can start doing right now. And they are short enough you can easily go through them on your lunch break. Bite-sized but incredibly powerful. If you are ready to start taking your wedding business seriously and making huge strides, this is the resource for you!
- Chelsea Foster, Peony Printshop
WOW! I just loved these resources. They are so extremely helpful. As a new wedding planner, competing in a market saturated with up and comings, these resources really helped me uncover the heart of my business and create a great client experience from emails to after wedding. Since using these resources, I have booked THREE ideal clients and didn't even hesitate paying what I'm worth. Overall these resources are perfect for any wedding business owner and something that I will use consistently throughout the growth of my business. So worth the money and more.
- Jaclyn Hamilton
If you’re thinking that you’ve already got your Instagram strategy in place or you’ve got a stellar client workflow perfectly mapped out so you don’t need ALL these trainings, don’t worry, grabbing your library card is still totally WORTH it. We’ve created each of these trainings to be so valuable that any one of them is worth the full cost to access the library. AND you’ll automatically have access to any new trainings we add until September 30th, 2018!
It’s time to fine tune those areas of your wedding business
that need a little TLC.