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Ashley Stork is the host of The Wedding Business Bosses community where our mission is to support wedding pros through education, encouragement, and inspiration focused on the systems & processes needed to grow, scale & elevate your business and personal life!

Sustainability in Your Wedding Industry Business


Sustainability in entrepreneurship specifically the wedding industry isn’t discussed much. We are on average working 49 hrs a week (reference The Knot). We are entrenched in the most stressful/joyful event of a person’s life at that point. Relationships are adjusting, families are adjusting, lives are typically changing (jobs, moving, etc.) and then you put a bunch of money on top of it. This is our chosen career path friends.  

Typically the average wedding business owner lasts about 5 or less years, and careers in the wedding industry are listed as one of the top 10 most stressful jobs year after year.

We have to talk about sustainability with these numbers. 


What do you have in place right now to help your sustainability as a business? 

Here are a few ideas:

  1. Set a cash flow review day once a month. You need to know how much is coming in, and how much is going out to make smart, educated decisions about your money. 
  2. How are you handling client work? Does it feel like you start every day wondering what to do? Time to make a project calendar. Take a piece of paper and make a list for EVERY client to do you have. Assign it a date and time when it will get done. Do this regularly. Bonus points if you add into Asana or Trello!
  3. Create a “formula” for your client work. We know not every wedding or event is exactly the same and they will all have their special nuances but mostly you will have the same to-dos per service. If you can create a formula for that work, you can automate some of it and create more structure. This creates boundaries for your client, sets up expectations for them as well as gives you a reference point of what needs to be done when all the time. 

What are you doing to help ensure your sustainability?